The 7 Minute Mentor

531 - Are You a Content Creator or a Content Marketer?

November 6, 2018

Hey, what's going on? Welcome to Episode 531 of The 7 Minute Mentor with me, Mark Asquith. And today, I'm going to ask you a question. Are you content creator or are you a content marketer? It's a bit of a follow up to yesterday, continuing that thread where we talked about understanding buying behaviour to develop your content marketing. And we're going to dig into that in just a moment.

But hey, this week I will be live on Friday. Just a quick reminder, I'll e live with my free coaching session. That's right, 4PM UK, 11AM Eastern, 8AM Pacific. I am going to be live delivering my free coaching. Now, this is 30 minutes of my time completely unadulterated and completely unfiltered. So, if you've got a problem in business, if you're struggling with something, I want to help you. And I can help you, I do it every single week. So, if you've got an issue that you need just any kind of help with from something that's had 15 years business experience. I've been at the top, I've been at the bottom. Honestly, there's probably not that much that I haven't seen when it comes to founding your own business and starting from the bottom and working up.

So, please come along to the session. Let me know what you need at excellence-expected.com/freecoaching.

Also, remember as well that AWeber my email marketing partner of choice, they're still doing that 90 day free trial. Now, I know I tell you about this a heck of a lot, but it's because I believe that next year, 2019, you will still have not solved your biggest email marketing issue. You will still not have an email list that's performing. And it sickens me that you're not making the money that you can make. And you're wasting a heck of a lot of time on things that just aren't working, when email marketing could be working so much harder for you.

So, I want you to go and get started with AWeber, go and get some of their courses. Go and get their 90 day free trial. Just go and get everything that they're offering to you for free for 90 days, because there is no risk to that. Please go and get started at excellence-expected.com/aweber.

Okay, are you a content creator, or are you a content marketer? So very, very, very many people focus on content creation. But they forget why they're doing it. And there's one being difference between a content creator and a content marketer. And here is the difference, a content marketer, just like we alluded to yesterday, is intending to sell something, because marketing creates the conditions of a sale. It might not do that right away with content, like we talked about yesterday. People will research and research and research and research, and you have to be the only viable option throughout all points of that research.

But a content marketer is creating content with the intention of selling something. A content creator creates content because they like doing it. And sure, you can like doing it as a content marketer, you can enjoy doing it, but you have to be strategic. You have to have a reason. You've got to know the outcome that you're trying to achieve. You've got to understand what you are creating this content for. It's not just nice content that you enjoy creating, it's got a purpose. It's solving a problem, it's adding value, it's answering a question.

That's the big difference. And remember, the content requires marketing itself, you have to market that content. Most content creators will create the content and then move on to the next piece of content. The next piece of content. And you cannot do that, you cannot do that. So, I want you to ask yourself a question. Are you a content creator or are you a content marketer?

And do you know what? It's understandable that so many people are content creators. I mean if you think about it, the world, I guess up until very recently, we were creating marketing content to be like a one way street. We were creating broadcast media, advertisements, mail shots. That's all we were doing. We weren't creating content to engage, and then to actually market through the content. We were creating advertising, very much so, very much advertising. And PR companies, essentially that's all they do. They call themselves content marketers, but they're not. They're noise makers, which is great, the world needs them. It's certainly not knocking it down, the world needs content creation and noise. But we aren't there to do that.

As founders, as business owners what we have to do is create content that markets for us when we're asleep, that is generating results for us when we're not even there. Because people are going to always be searching for those questions. And if we are there with the answers, we are there to sell and that is what you have to remember. Please remember that above all else. As a content marketer, you are there to sell. You are there to sell. And that is the difference between a content creator and a content marketer.

So, get off the hamster wheel. This is something I'm going to talk about tomorrow, getting off the hamster wheel. You've got to plan your content, you've got to get strategic, you've got to talk about how you're going to plan this entire year of content. I've got some tactics that we can use for that as well. Because if all you're doing is creating content through the year, you'll get to the end of the year, you'll look at your results, you'll look at your KPI's, your key performance indicators, and wonder why they've not moved in the right direction. And it's because simply you were just a creator, you are not a marketer.

So, today, I want you to start thinking like a content marketer. I.e. create content that answers questions, that solves problems, with the intent of making a sale. That's the difference, and I need you to focus on that. Take that away, if nothing else, from today. So, tomorrow we're going to talk about the 80:20 rule of content marketing. We're going to dig into that deeply tomorrow. So, please, come back then, and I will see you on the flip side. And never forget, the more you expect from yourself, the more you will excel.